Our Focus
Latino IQ specializes in helping organizations reach and understand the Latino customer segment. From businesses, political campaigns, non-profit groups and everything in between, Latino IQ provides insights, strategy and execution for its clients on how to grow and gain a competitive advantage by providing focus in the Latino market segment.
Latino IQ identifies employment connections and place-making opportunities for the nation’s fastest-growing demographic to enhance communities’ cultural opportunities and economic vitality.
The Nicaragua born and Iowa raised founder of Latino IQ, based in Grimes, Iowa, outside of Des Moines, is Carlos Argüello.
Who we’ve worked with
Argüello's Latino IQ team has had experience working with a number of Iowa companies and organizations, including Webster City, Tyson, Iowa Student Loan, Iowa Lakes Corridor, Des Moines Area Community College, John Deere and Greene County, Iowa.
